Category Archives: BWCom

Crazy Delicious: Cooking show venture

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Myself and a few mates have been busy filming a cooking show we call - Crazy Delicious. We spent the past weekend filming all day and night on a farm outside Cape Town. The first two pilot episodes will be splashed all over Blueworld, Facebook and Youtube. I’ve researched quite a bit about video sharing promotion and the web episodes that have been such a hit on the internet tubes e.g. Prom Queen. After the initial two free web episodes we hope to take the show onto the real tube, Television.

I have created a Facebook group promoting the show and showcasing some of the behind the scenes photos. It’s been a great experience being on set and discovering how much it takes to compile 20 minutes of film.

Here’s the trailer for the show - we still have to change the title music and improve the sound quality so bare with me. I uploaded the video to the Blueworld video area which dropped the quality quite a bit. When the show goes live we will stream it in a much bigger flash video player with improved sound quality.

Trailer:

Some photos: (View All)

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Ps - Big up to the Fox once again for the amazing logo.

MNET’s Idols and Blueworld

Update 03/07/07 -  Heres the Cape Town auditions footage as promised

We got permission to film video shout outs at the current Idols auditions taking place around the country. This ‘channel’ will form a part of the Blueworld video area for the next coming weeks. With Port Elizabeth already done Blueworld will be visiting the Cape Town auditions today.

Here’s a screen shot of the Blueworld Idols page showcasing the PE Idols shout outs -

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The the Idols videos can be rated, commented on and embedded into third party pages.

Blueworld BizCommunity press page

We just finished our BizCommunity press page and was featured on the site’s homepage. Check it here

You can also view it from the BizCom homepage in the special features box.

Update: More press for Blueworld - Here (thanks Tyler) and here (”SA embraces social networking”)

Video sharing on Blueworld

Finally, we have completed development and launched the video sharing area on Blueworld. We now have four areas on the site controlled by the user’s generated content.

videos.blueworld.co.za - Video sharing, mms videos, tag videos, rate and comment on videos

photos.blueworld.co.za - Photos uploaded by our users from their user galleries on their profiles

blogs.blueworld.co.za - Our micro publishing platform featuring all the users blogs and comments

genderbash.blueworld.co.za - Gender debating area, ask questions to the opposite sex and learn a thing or two

Being able to mms videos or photos from your cellphone straight to your Blueworld profile and the areas mentioned above is a piece of code we are very proud of - here’s the ‘how to” text from the MMS page

The BlueWorld mms software has been created to help you share your experiences with your friends and families from anywhere in the world.

Its quiet simple!
Make or find a video clip stored on your cell phone. Open the file you want to send, click send and select multimedia message. Instead of typing in your buddy’s cell phone number you simply send the message to videos@blueworldmedia.co.za and in the subject line you fill in your BlueWorld username comma your password. See below for an example:

To: videos@blueworldmedia.co.za
Subject:
Sally22, p@ssw0rd

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The cellphone icon below the video thum indicates the video was mms’d to the site as where the LCD icon indicates the user uploaded the video from the Blueworld website.

Full screen shot of the video area

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Gender Bash on Blueworld

Just a quick note to highlight some new functionality we ‘plugged’ into Blueworld today. It’s called Gender Bash and is all about asking the opposite sex a question. The new service has been a huge hit with tons of questions and replies.

genderbash.blueworld.co.za - Have a look, learn something from the opposite sex

Most popular question so far - “How big are your boobs” and “Are pink shirts gay” .. haha

Some of the content boxes on the Gender Bash page - you can see the users have been going crazy for the new service:

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Blueworld updates

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We have added two new areas on Blueworld aggregating some of our user’s data.

Blogs.blueworld.co.za is a summary of all the user’s blogs - Visit

Photos.blueworld.co.za is a summary of all the user’s uploaded photos - This is the biggest area on BW with 100+ photos being uploaded each day firmly cementing us as one of the top photo sharing sites in SA - Visit

Both areas are updated dynamically whenever users update their blogs and photos. Next up on our dev schedule is to do the same with videos.blueworld.co.za and chuck bluetube.co.za - Which is now a stand alone site. This should be done by tomorrow as our video sharing code was completed for the KFC campaign last week.

Here’s some screen shots - Blueworld Blogs - blogs.blueworld.co.za

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Blueworld Photos - photos.blueworld.co.za

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Blueworld & KFC video campaign

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We have been working on some exciting campaigns at the Blueworld offices recently, and I want to tell you about one in particular, KFC.

We have built KFC their very own video sharing website - a white label version of the Blueworld infrastructure. KFC’s entire campaign revolves around “Dude, I’m a star” targeting the younger demographic (You will see the Colonel “Kernel” has been funked up). They want people to sing, dance or beatbox (anything really) into a camera (preferably their cell cam) and then upload the video to the KFC site for other users to rate and comment on. The ‘publishers’ of the top 20 videos will be jetted to the Europe Music Awards to hang out with local celebs! Exciting stuff

We custom built the entire platform and introduced some functionality I’m very proud of! After filming yourself ‘performing’ you can either use the site to upload your video or MMS the video straight from your cell to your profile on the site! We have done this for videos and photos.

Being able to record media on your cell (photo or video) and then sending it to your Blueworld profile opens a whole new door for user generated content on the fly. Your MMS’d videos and photos also appear on the homepage after moderated approval. Imagine your at a rugby match or in a nightclub - record something that happend, mms to mms@blueworldmedia.co.za and 1 min later your content is on your profile and the Blueworld homepage! OWNAGE!

There’s a huge advertising campaign currently running promoting our campaign with KFC - Ads will be running on six radio stations, MTV and MTV bass for the next six months - the ads focus around www.blueworld.co.za/kfc - so this will be huge exposure for us - our traffic is doubling each month!

You can access the KFC site via www.blueworld.co.za/kfc

Screen shot of the homepage for KFC

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Here is a screenshot of my profile on KFC - All the content is pulled from my original Blueworld profile and populated into the KFC frame. This means when we launched the KFC site they had all the Blueworld users -130k - show up on their site. Wala! Instant community..

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This is the blurp from the site which will give you a better understanding of the campaign and how uber cool it is. (;

With KFC you can stand the chance to win an all expenses paid trip to go to the European Music Awards! This includes flights, accommodation, transport and food! You will not only be able to meet the South African & African nominees but also hang with them in Munich, Germany.

If you are not one of the lucky few to go to the awards you could still win 10 seconds of fame and star in your own advert that will be broadcasted on MTV during the Video Music Awards and European Music Awards.

So if you think you’ve got what it takes then look out for the KFC / MTV gig-rig coming to a university, school or mall near you! Giving you the chance to:

Be heard (sing / beat box / acceptance speech etc.)

Be seen (dance etc.)

Be MTV worthy (a wacky skit)

If a live performance is not for you then send your video by MMS(?) or email to star@kfcsa.co.zaso we can suss out your style! (put your full name in the title bar so we know who you are!) Remember to only use the songs that are downloadable on this site for your clips or risk the chance of being disqualified. *Please note standard MMS rates apply

Vote here for your favorite MTV worthy clip. You can vote as many times as you like, for whoever you want.

Closing entries for the Video Music Awards are 25 August and voting ends on 26 August. The winners will be announced on 27 August. Your 10 seconds of fame will begin shooting in Johannesburg on 29 August.

Closing entries for the European Music Awards are 18 October and voting ends 19 October. The winners will be announced on 20 October. Your 10 seconds of fame will begin shooting in Johannesburg on 22 October.

Check out the site and let me know what you think!

Blueworld.co.za revamp stage one - Social Networking

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We recently completed a major revamp of Blueworld’s layout aligning the site’s functionality with modern internet trends. You might say we’re playing catch up in the international game but locally few have jumped at the opportunity to create social networks.

I was responsible for strategizing blueworld’s functionality and designing the front end. Content layout design is what brings a smile to my face, setting out user functionality and plotting out how users will navigate throughout the site from their first click to their exit.

I started with the Blueworld’s homepage and turned it into a summary of the websites most dynamic content. The homepage changes on a hourly basis with new user registrations and uploaded galleries etc. So I placed these items in the ‘feature row’ of the page - right at the top of your view everything above the taskbar in your browser. The feature row of content contains stories around a set list of topics which we duped “For Him” & “For Her” - more on that a little later. Also in your first line of sight is the core of Blueworld’s business - clubbing pics. Almost every night our photographers are out on the scene snapping up the memories driving users to our site to retrieve the pics. Lately we have even expanded to photographing social events such as the J&B Met, One day cricket matches and private birthday parties! This ensures a constant flow of traffic to the main page. The gallery area is the most visited on Blueworld, my goal was to keep the users online after they saved their pics.

What better place than Blueworld to meet new people and socialize online, after all its socializing at nightclubs that got you on the site in the first place. So the second row of content features the Blueworld community with the latest users (get your five min of fame), most popular guys and girls with a Top 100 tags below each. From here any user logged in or not can surf onto user’s profile and view their info. We decided to open the site up more to the general public compared to before when you had to be logged in to view anything. The site looks good, I’m confident visitors will surf around and be impressed and then willingly signup, I don’t want them to be scared off by a 10 field signup page before they’ve seen anything. Although to interact with users and view the larger version of photos you need to be regged.

The Blueworld community content boxes - Black indicating new users and off course pink female and blue male:

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MK.tv’s WOELAG interview

I appeared on channel MK TV's new hip hop and car show WOELAG. They interviewed me on our automotive social network Zoopedup.
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ICT Young Entrepreneur of Africa

I have been nominated for ICT Young Entrepreneur of Africa 2008. Now to even be nominated is a great honour for me seeing as last years winner of the award is internationally renowned Vinny Lingham.
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