Charl Norman

We have been working on some exciting campaigns at the Blueworld offices recently, and I want to tell you about one in particular, KFC.

We have built KFC their very own video sharing website – a white label version of the Blueworld infrastructure. KFC’s entire campaign revolves around “Dude, I’m a star” targeting the younger demographic (You will see the Colonel “Kernel” has been funked up). They want people to sing, dance or beatbox (anything really) into a camera (preferably their cell cam) and then upload the video to the KFC site for other users to rate and comment on. The ‘publishers’ of the top 20 videos will be jetted to the Europe Music Awards to hang out with local celebs! Exciting stuff

We custom built the entire platform and introduced some functionality I’m very proud of! After filming yourself ‘performing’ you can either use the site to upload your video or MMS the video straight from your cell to your profile on the site! We have done this for videos and photos.

Being able to record media on your cell (photo or video) and then sending it to your Blueworld profile opens a whole new door for user generated content on the fly. Your MMS’d videos and photos also appear on the homepage after moderated approval. Imagine your at a rugby match or in a nightclub – record something that happend, mms to mms@blueworldmedia.co.za and 1 min later your content is on your profile and the Blueworld homepage! OWNAGE!

There’s a huge advertising campaign currently running promoting our campaign with KFC – Ads will be running on six radio stations, MTV and MTV bass for the next six months – the ads focus around www.blueworld.co.za/kfc – so this will be huge exposure for us – our traffic is doubling each month!

You can access the KFC site via www.blueworld.co.za/kfc

Screen shot of the homepage for KFC

Here is a screenshot of my profile on KFC – All the content is pulled from my original Blueworld profile and populated into the KFC frame. This means when we launched the KFC site they had all the Blueworld users -130k – show up on their site. Wala! Instant community..

This is the blurp from the site which will give you a better understanding of the campaign and how uber cool it is. (;

With KFC you can stand the chance to win an all expenses paid trip to go to the European Music Awards! This includes flights, accommodation, transport and food! You will not only be able to meet the South African & African nominees but also hang with them in Munich, Germany.

If you are not one of the lucky few to go to the awards you could still win 10 seconds of fame and star in your own advert that will be broadcasted on MTV during the Video Music Awards and European Music Awards.

So if you think you’ve got what it takes then look out for the KFC / MTV gig-rig coming to a university, school or mall near you! Giving you the chance to:

Be heard (sing / beat box / acceptance speech etc.)

Be seen (dance etc.)

Be MTV worthy (a wacky skit)

If a live performance is not for you then send your video by MMS(?) or email to star@kfcsa.co.zaso we can suss out your style! (put your full name in the title bar so we know who you are!) Remember to only use the songs that are downloadable on this site for your clips or risk the chance of being disqualified. *Please note standard MMS rates apply

Vote here for your favorite MTV worthy clip. You can vote as many times as you like, for whoever you want.

Closing entries for the Video Music Awards are 25 August and voting ends on 26 August. The winners will be announced on 27 August. Your 10 seconds of fame will begin shooting in Johannesburg on 29 August.

Closing entries for the European Music Awards are 18 October and voting ends 19 October. The winners will be announced on 20 October. Your 10 seconds of fame will begin shooting in Johannesburg on 22 October.

Check out the site and let me know what you think!

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