A new innovation unit has launched within 24.com called 20FourLabs. My company Blueworld Communities will be working together with Matt Buckland (lab master) and his team to build audiences and technologies for 24.com.

20FourLabs is a start-up research and development division within 24.com focusing efforts on rapid, agile web development and innovation.

Our aim is to hire people who think big and think fast and to give them the resources with which to create innovative products within the mobile and social media spheres.

We are looking for rockstar php/.net coders to join Labs – if you feel like moving to a high profile division within the biggest media company in Africa – Naspers – or if you know of anyone please get in touch with us.

24.com are now partners with BWCOM. Mybroadband published the scoop – you can catch it here

This is huge for BWCOM and we look forward to collaborating with 24.

Some quotes from the scoop

24.com CEO Russel Hanley says that the acquisition gives the company access to both Blueworld’s established online community and their social networking technology.

Hanley highlighted the fact that Blueworld Communities’ audience is complimentary to the 24.com audience and they will definitely look at synergies in future. The 24.com CEO further pointed out that the Blueworld Communities technology will enable them to target certain niche social media markets in future.

“We are very excited to be a part of the 24.com family and look forward to leveraging their assets to further expand our social network’s market reach.,” said Charl Norman from Blueworld Communities.

“We also have a very strong youth demographic which compliments 24.com’s older user base. We are very proud of the social media platform we have built and look forward to exploring synergies between our technology and existing 24.com brands to further expand our niche social network strategy.”

I can’t say much but watch this space !