A new innovation unit has launched within 24.com called 20FourLabs. My company Blueworld Communities will be working together with Matt Buckland (lab master) and his team to build audiences and technologies for 24.com.
20FourLabs is a start-up research and development division within 24.com focusing efforts on rapid, agile web development and innovation.
Our aim is to hire [...]
Tag Archives: Blueworld
20fourLabs blog launches
Blueworld industry party
Earlier this year we hosted a Blueworld party at the Camps Bay bowls club (next to La Med) for our top Blueworld members, industry people (including Media24 execs) and advertising contacts that we have done business with over the past year. The party went down really well and provided a great networking platform for everyone [...]
Blueworld marketing stuff
We have made some promotional banners which we will use to promote Blueworld on University campus and at Blueworld parties. We also used body painted models to promote Blueworld at the J&B Met.
Generic banners
Blueworld body painted models at the J&B Met
Meanwhile I’m still in the race for the coolest guy on the internet serp contest
Blueworld’s year review 2008
This is my 2008 year end post for Blueworld from the BWCOM staff blog
Hey Everyone,
From everyone at Blueworld Communities we would like to take this opportunity to wish you a happy XMAS and your business a successful new year.
Blueworld experienced a great 2008 and we look forward to continuing this success in 2009. Some of [...]
Sneak Peak - New Blueworld UI
In the next few days (week) we will be launching the new layout for Blueworld. With the new layout comes considerable usability improvements, cleaning up of the old layout’s cluttered look, caching technology for high traffic areas and removing of all backend logic from the UI layer. Blueworld will soon reach 6 figure monthly traffic [...]
Blueworld press
Blueworld was recently featured in the Media24 staff magazine which goes out to thousands of Naspers employees around the country - click for the big version
Blueworld photographers branded!
We have finally got around to branding our photographers that frequent night clubs - this is a great brand building exercise as the photographers are out and about almost each night snapping party goers. FHM fashion awards winning local clothing brand, RocketFuel, created our Blueworld clothing.. “thats hot”
24.com and BWCOM
24.com are now partners with BWCOM. Mybroadband published the scoop - you can catch it here
This is huge for BWCOM and we look forward to collaborating with 24.
Some quotes from the scoop
24.com CEO Russel Hanley says that the acquisition gives the company access to both Blueworld’s established online community and their social networking technology.
Hanley highlighted [...]
My Springleap video interview
I just uploaded my Springleap video interview onto Blueworld. Eric Edelstein ’surprised’ me at our Blueworld offices in Cape Town. I gave a short tour of our offices, introduced the brains behind Blueworld and answered some of Eric’s questions on how I won the competition.
Gender Bash on Blueworld
Just a quick note to highlight some new functionality we ‘plugged’ into Blueworld today. It’s called Gender Bash and is all about asking the opposite sex a question. The new service has been a huge hit with tons of questions and replies.
genderbash.blueworld.co.za - Have a look, learn something from the opposite sex
Most popular question so [...]
Charl Norman is a web entrepreneur behind local social networks 




Photos from my trip to Silicon Valley for the MIH Tech conference.
I appeared on channel MK TV's new hip hop and car show WOELAG. They interviewed me on our automotive social network Zoopedup.




















